When you spend money on advertising, you want to make sure that you get your brand noticed. However, even the best campaigns won’t be noticed if the right people don’t see them. We specialize in matching appropriate audiences with products and services that they need.
Although the technology used to accomplish this is complex, the concept is simple: utilize search history, social activity, context and geography to target the right consumer at the right time. Matching shoppers with sellers is what QBall Digital’s “Targeted Branding” is all about.
At QBall Digital we utilize Google AdWords for our pay per click advertising program. Pay per click means you only pay when someone clicks on your ad in the search engines. Our PPC program is designed to help your company reach new customers and grow your business. Our AdWords Specialists will help you come up with a list of keywords that you would like your business to be found for online and will write ad copy to go along with the keywords. Part of the management of your campaign includes adding additional keywords, adding additional ad copy, adjusting bids and budget and making sure you are paying the most competitive bid for your ad.
Today, most consumers aren’t viewing your website on a computer or a laptop. The rise of tablets and smart phones have given consumers the opportunity to view websites anywhere they can get Internet access. Standard websites, designed to fit the resolution of a standard computer, just don’t cut it anymore. In fact, you’re likely to miss over 60% of your audience and drive those missed customers to your competitor’s site.
Responsive web design is the practice of designing web pages to respond to users behaviors and environment. Responsive websites adjust automatically to fit the device and platform it is being viewed on. Without mobile or responsive design your website doesn’t display properly and isn’t very usable for today’s mobile consumer.
Nothing is future proof. However, a responsive design website provided by QBall Digital is as close as you can get. Smartphone, tablet or desktop: your site functions properly and is beautifully rendered.
Search Engine Optimization (SEO)
The point of having a website for your business is to get people to view it, to get traffic coming through your website. However, what do you do when you’ve put up a beautiful website and you still aren’t getting any views?
SEO is the practice of using free, organic, natural and editorial listings to get people to see your webpage. See, search engines display results by what they consider is most relevant to what the searcher is looking for. So the more relevant your website is, the more likely it will come up in search result.
QBall Digital can help you optimize your website so that it sees your desired results. We use tried and true techniques that help the search engines find your website and we also can give you good advice on how to stay within guidelines, such as Google, for SEO.
Reviews, accurate business information, and social media activity impact a business’s reputation and influences whether a consumer decides to do business with you. Businesses need a way to manage all of these factors in a scalable way.
With Reputation Management, you can keep on top of online activity affecting the reputation of your business, including reviews, listings, and social media. We will also keep all online business directories up-to-date with correct name, address, and phone numbers (NAP.)
Social Media Management
In today’s fast paced, technology-driven world, we all know that having a social media presence can help grow a business. People spend so much time on Facebook, Instagram, and Twitter that any smart business owner knows that it’s very important to communicate with their customers on these platforms. But what business owner has the time to sit online all day building a presence? That’s when you call us.
QBall Digital understands that, as a business owner, you are busy and don’t always have time to keep up with your social media. Our agency will make sure that your business is engaging with your customers so that you won’t have to take time away from running your business. We will post, promote contests, share photos, twee and overall help you gain business.
Our owners, Mark and Jody, are more than happy to schedule a free consultation with you, give you a report on your current marketing (again, for free), and offer some tips. Call or fill out our form and one of them will be in touch right away.