Why ROI is so Important In order to understand the value of your hard-earned marketing dollars, you need to start with your goals in mind. What do you want your marketing to do for you? Increase traffic to your website? Generate phone calls to your business? Launch more form fills on your site? Raise the …
Branding vs. Lead Gen Different marketing goals require different strategies, especially when it comes to digital marketing. Before you decide to invest those hard-earned marketing dollars, there are a couple of questions that you need to ask yourself: What are my marketing goals? Has my past marketing gotten me ready for lead generation? Branding Here …
Effective Tips and Tricks to Improve Your Website’s SEO Search Engine Optimization. Noun. Definition: The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. It doesn’t take a digital marketing guru to realize that, if you …
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How Covid-19 Helped with SEO and Digital Marketing COVID-19 Closes a Generational Gap Over the last year, COVID-19 has changed and reshaped the world as we know it in many ways. The way we travel, how we communicate and interact with one another, and how we work has all changed. But perhaps the biggest impact …
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Case Study: Healthcare Industry Case Study: Healthcare Industry One of our very first clients at QBall Digital was a medical facility in Indianapolis. Upon our initial analysis, we realized that there were three areas that were setting this facility back: Search Engine Results Online Reviews Google PPC Ads Here is how QBall Digital focused on these …
How Good Website Design Affects Sales Increase Your Bottom Line through Excellent Website Design SEO influencer Neil Patel has an interesting take on whether website design impacts the bottom line. His answer is both yes and no: improving website design to increase sales can certainly produce that outcome. We’re inclined to agree. Revamping a site’s …
How to Rank on Google with Local SEO Topping Google Search through Local SEO – Here’s How One of the best tenets to live by in digital marketing is “Choose your battles.” Any SEO specialist worth their salt will tell you that not all keywords must be conquered or that you should compete with every …
What is Local SEO What is Local SEO and Is It Important? When people are looking to do business in their local community, they turn to Google to find a vendor who is nearby. This can be any business from retail shops, restaurants, plumbers, and even local marketing agencies. Most SMBs require a strong local presence, but …
